In September, a group of environmental activists and artists, alarmed by fires raging out of control in the Amazon rainforest, and by Brazilian President Jair Bolsonaro’s ruinous policy of encouraging commercial development there, urged the notoriously chintzy Bezos to buy the Amazon rainforest. “So, do it, Jeff,” they wrote. “Invest in your legacy, before everyone figures out where all the cardboard comes from.”
Those ubiquitous Prime delivery vans during the holidays are part of Amazon’s burgeoning “fulfillment industry.” First “procurement,” then “fulfillment.” Exactly what kind of “customer satisfaction” is Amazon aiming for?
If Bezos named his firm after the Amazon River, how did the river itself come to be called the Amazon? Was the rainforest once inhabited by golden-crowned women warriors mounted on fleet-footed steeds?
Source : The Year of the Amazon?
