Ban on TV betting ads during other live sports can be boost to racing | Greg Wood

The new whistle-to-whistle blackout on gambling adverts excludes horse racing and should work in the sport’s favour

It is not often that bookmakers give in to pressure from anti-gambling groups without being forced to, so Thursday’s news that the biggest names in online betting will soon introduce a whistle-to-whistle ban on television advertising around sporting events is a collector’s item. Ray Winstone’s loss, many will feel, is the armchair fan’s gain.

The market leaders in online gambling, including Bet365, SkyBet and Paddy Power Betfair, are all signed up to the voluntary ban, from which TV coverage of horse racing will be exempt. So, too, are the firms with big retail estates, such as Ladbrokes, Coral and William Hill, who may – perhaps – have learned a lesson from their long, bitter and ultimately futile campaign to resist pressure for a cut in stakes on fixed‑odds betting terminals.

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Source : Ban on TV betting ads during other live sports can be boost to racing | Greg Wood