No matter how much you weigh, being active is important and needs to be encouraged
When you think of activewear, you probably think of lean, tanned bodies with abs that look carved out of stone. And, for a lot of retailers of sportswear, this is reflected in the way these clothes are marketed – right down to the faceless mannequins in stores.
Not any more. Last week Nike proved its status as a disruptor when its London store introduced a female plus-size mannequin standing alongside a slender counterpart. The company introduced its plus-sized range back in 2017 but now shoppers of all body types can see the full and natural range that female bodies come in. The plus-size mannequins are being joined by mannequins with disabilities, another welcome addition to the generally exclusionary sportswear industry.