France bans Dutch bike TV ad for creating ‘climate of fear’ about cars

Ad for VanMoof bike unfairly discredits automobile industry, says watchdog

A TV commercial for a Dutch-made bicycle has been banned by France’s advertising watchdog for creating a “climate of fear” about cars.

Despite being aired on Dutch and German television, the Autorité de régulation professionnelle de la publicité (ARPP) said the ad for the VanMoof bike unfairly discredited the automobile industry.

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France bans Dutch bike TV ad for creating ‘climate of fear’ about cars