Gucci owner pledges to stop using underage models

The luxury fashion group Kering, which also owns Balenciaga and Alexander McQueen, makes commitments on model welfare and the environment at the Copenhagen fashion summit

Gucci, Balenciaga and Alexander McQueen are among the fashion houses that will no longer employ models under the age of 18 for adult catwalk shows or in advertising campaigns. The new age restriction, which will be enforced in early 2020, was announced by Francois-Henri Pinault, the chairman and CEO of the Kering group, on day one of the Copenhagen fashion summit (CFS) on Wednesday.

“As a global luxury group, we are conscious of the influence exerted on younger generations in particular by the images produced by our houses,” said Pinault, who also presides over brands including Saint Laurent and Bottega Veneta. “We believe that we have a responsibility to put forward the best possible practices in the luxury sector and we hope to create a movement that will encourage others to follow suit.”

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