Mattel has introduced a new scientific range of the dolls. But whatever Barbie does for a job, young girls know they can never measure up
Another day, another faceless corporation attempting to capitalise on the drive for gender equality without doing anything meaningful at all. Today’s own goal comes from Mattel toys – its latest gimmick revolves around everyone’s favourite childhood instrument of patriarchy, Barbie.
The new range, in collaboration with National Geographic, sees Barbie get in touch with her scientific side: there is an astrophysicist Barbie, a polar marine biologist Barbie, and my particular favourite, wildlife conservationist Barbie (because nothing quite says “save the planet” like a bit of mass-produced plastic).