Welcome to BlueCity in Rotterdam, where a collective of 30 small businesses is putting the zero-waste ‘circular economy’ to the test
In an office made from a jigsaw puzzle of reclaimed windows, a single-use fork is being fed into a transparent cube. A hand crank is turned on the side of the cube and the fork is being shredded, ready to be melted down into a filament that can be 3D-printed into a brand new product, in this case a ring with a heart.
“Plastic is a wonderful material,” muses Casper van der Meer. “Our message isn’t that we’re against plastics, we just have to use it better and to recycle it.”