Whistleblower Christopher Wylie joins fashion retailer H&M

Canadian who exposed data misuse at Cambridge Analytica hired as research director

Christopher Wylie, the Canadian whistleblower who last year exposed the misuse of data by the political consulting firm Cambridge Analytica, has been hired by the Swedish fashion retailer H&M.

The business confirmed that it had signed a consultancy contract with Wylie, who will take the role of research director. His main focus will be “to help H&M group improve its capabilities within consumer, product and market insights. Besides that, he also supports our work on sustainable and ethical AI,” said a spokesperson for the retailer.

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Whistleblower Christopher Wylie joins fashion retailer H&M