Between daylight saving and obligatory early starts, we live at the mercy of ‘official’ time – and many of us feel permanently out of sync
By Linda Geddes
The tourism brochure for the German spa town of Bad Kissingen features a photograph of a young woman on its cover. Dressed in white shorts and a pink vest, the woman is perched peacefully on a sunny rock overlooking a river, reading a handwritten journal. Emblazoned on the top left of the page is the slogan Entdecke die Zeit – Discover Time.
Located in the sparsely populated region of Lower Franconia in Bavaria, Bad Kissingen was once a fashionable resort for the European aristocracy and bourgeoisie. They came for rest and relaxation; soaking up the classical architecture and fragrant rose gardens, and taking the mineral-rich waters, which were reputed to cure all manner of ills. Today, Bad Kissingen has rebranded itself as the world’s first ChronoCity – a place where internal time is as important as external time, and sleep is sacrosanct.