McGregor Dominates Conversation Despite Losing, Demand for Khabib Fight Surges Share January 27, 2021 Dm4r Sport News Conor McGregor generated 22.7 million online engagements at UFC 257 1.7x more mentions of McGregor than his victorious opponent Dustin Poirier McGregor vs. Khabib Nurmagomedov rematch speculation creates 12,000 discussions Source Source : McGregor Dominates Conversation Despite Losing, Demand for Khabib Fight Surges