Simultaneous Viewing: How Social Media Changed the Game with Sports

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  • February 4, 2025
For those of a certain age, getting your head around the popularity of ‘watch-along’ sports streams on platforms like YouTube is still challenging. By ‘watch-along,’ we refer to the practice of people tuning in to watch a popular streamer watch a sports game. To an extent, it feels that something is removed from the experience as a sports fan and that it is no longer intimate between you and your team.

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