Ad Regulator Rules That Match.com’s ‘I’m a Keeper’ TikTok Was Sexist

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  • October 5, 2022

In June, Match.com posted a TikTok to its UK account featuring a woman’s voice saying, “Things that make him realize I’m a keeper.” The video showed a woman giving a man a protein shake while he sat on the couch and arranging fresh towels and socks for him. A viewer reported the post to the country’s advertising…

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Ad Regulator Rules That Match.com’s ‘I’m a Keeper’ TikTok Was Sexist