Apple’s Privacy Policy Cost Snap, Facebook, Twitter, and YouTube an Estimated $9.85 Billion in Revenue

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  • October 31, 2021

With its App Tracking Transparency feature launched in April, Apple overhauled its iPhone lineup’s privacy settings to give users more control over their data. The feature has cost Snap, Facebook, Twitter, and YouTube an estimated $9.85 billion in lost revenue in the second half of this year, the Financial Times…

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Apple’s Privacy Policy Cost Snap, Facebook, Twitter, and YouTube an Estimated $9.85 Billion in Revenue