Apple’s sky-high prices are here to stay


It’s not just you: Apple’s hardware is more expensive than ever. That may be bad news for your wallet, but it’s a trend that’s likely to continue — because it’s working.

SEE ALSO: With new $2,300 iPad Pro, Apple proves itself a bunch of brilliant jerks

The company, which became the first ever to reach a $1 trillion market cap in August, just reported another record quarter, with revenue up 20 percent from the same time last year. And, yet, iPhone sales weren’t as strong as expected, with the company selling about same number of iPhones as this time last year. 

That the company can set new revenue records with iPhone sales remaining relatively flat shows exactly why Apple is charging more for its devices than ever. Quite simply: it can make more money while selling fewer products.  Read more…

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