Apple’s Version of ASMR Is Like Nails on a Chalkboard to Me

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  • August 7, 2019

Once again, Apple has made shivers run down my spine—but not in a good way. Today, as part of its “Shot on iPhone” campaign, Apple released a series of four ASMR videos to its YouTube channel. There’s some lady whispering about weird shit, a dude carving wood, crunching noises on a hike, and what’s supposed to be…

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Apple’s Version of ASMR Is Like Nails on a Chalkboard to Me