Like many of you, I’ve spent the first month of 2022 ramping back up at work and making progress on plans for this year. And while there still isn’t a playbook for navigating a pandemic that’s upended daily life, my team is continuing to focus on ways Google can help you respond and deliver on your greatest business needs.
Buying behavior will continue to change, and people will use technology in new ways to discover products and brands. That’s why my team and I are more committed than ever to connecting consumers with the businesses around them, while continuing to power a free and open internet.
Buying behavior will continue to change, and people will use technology in new ways to discover products and brands.
This is an intentionally ambitious goal, and today, I want to share the three priorities that are guiding our product roadmap: unlocking new opportunities for business growth, preparing for the future of measurement and ensuring we exceed consumer expectations for privacy.
Unlocking new opportunities for growth with automation
Shifts in consumer behavior continue to present challenges and opportunities for businesses around the globe. And despite some parts of the world reopening, it appears many of these shifts will not only stay, but accelerate. Take food delivery, for example. Searches for “takeout restaurants” surged 400% last year compared to the start of the pandemic.
In meeting with many advertisers, I’ve heard how readiness, speed and agility have been critical for managing complexity and driving growth in these uncertain times. That’s why advertisers are turning to automation more than ever before. In fact, over 80% of Google advertisers are now using automated bidding to free up time and improve ad performance.
Over 80% of Google advertisers are now using automated bidding to free up time and improve ad performance.
It’s also important to build on innovations like