Chrome Users Now Worth 30% Less Money Thanks to Google’s Cookie Killing, Ad Firm Says

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  • January 11, 2024

One week ago today, Google disabled tracking cookies for 30 million Chrome users, amounting to just 1% of the 3 billion people who use the internet’s most popular browser. By the end of the year, Google will block these cookies entirely and replace them with a new tracking system that’s a bit more private called “Priva…

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Chrome Users Now Worth 30% Less Money Thanks to Google’s Cookie Killing, Ad Firm Says