Duopoly Done: Google and Meta Now Take in Less Than Half the Internet’s Ad Dollars

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  • December 21, 2022

The sci-fi author Stephen R. Donaldson said that “Everything dies, from the smallest blade of grass to the biggest galaxy.” A few years ago, I might have told you that’s true—about everything except Google and Meta’s ad businesses. My, how times change.

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Duopoly Done: Google and Meta Now Take in Less Than Half the Internet’s Ad Dollars