Nextdoor is next: Why the social network of systemic racism is ripe for change

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  • June 11, 2020

It took two weeks of explosive, transformative national upheaval on race and policing before the head of America’s hyperlocal social network finally took a stand.

“Let me say it unequivocally,” Nextdoor CEO Sarah Friar said in a statement sent to millions of members in 200,000 U.S. neighborhoods Thursday. “Racism has no place on Nextdoor.” 

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To which critics shot back: Has she been on Nextdoor lately? Or, indeed, ever?

Cases of racial profiling on the service  — the classic curtain-twitching posts about “sketchy” Black men — were showcased as early as 2015, by Splinter and Seattle Magazine; both reports focused on supposedly liberal neighborhoods. The New York Times found similar cases in 2016. After Nextdoor unveiled its big fix to Wired a year later (two attributes on top of race were now required when reporting suspicious incidents), local activists said profiling hadn’t stopped — the company had just lost interest in responding to their concerns.  Read more…

More about Black Lives Matter, Racism, Nextdoor, Racial Justice, and Social Good

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