SAP has always been a leading provider of CRM software. However, SAP?s strategy has shifted toward a software-as-a-service (SaaS) model through which it plans to close the gap between its offerings and Salesforce. That effort is manifesting itself in the form of SAP Sales Cloud, an instance of a CRM application that combines elements of various SAP acquisitions to create a CRM application optimized to run on the SAP HANA in-memory database.
