Snapchat’s plan to reinvent TV is picking up steam. The company, which hasn’t always had an easy relationship with high-profile users, just announced a new lineup of original “Creator Shows” that will star influencers and celebs, including Arnold Schwarzenegger, Serena Williams, and Kevin Hart.
Now, the company is testing a new feature that might make it easier to binge-watch: a dedicated section for shows separate from the main Discover page and other publisher content.
Right now, Snapchat’s shows are integrated in the app’s Discover section. With the test, which was recently spotted by Mashable in the app, an additional swipe over from the Discover page brings up a hidden “Shows” section. Read more…
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