Target squares off against Amazon Prime Day with its own Circle Week event

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  • June 25, 2023

Target’s throwing its annual anti-Prime Day party and this time it’s a full week long.

In years past, the department store chain has hosted a competing Deal Days event that lasted a couple of days and lined up suspiciously with the official Prime Day dates (pure coincidence, we’re sure). But this year the bullseye brand is shaking things up with a new summer savings event: Circle Week.

Target’s Circle Week — typically a semi-annual event only held in March and September — will run from July 9 to 15 and offer discounts up to 50% off popular products from store brands like Good & Gather and Up & Up and national brands like Dyson and Keurig. Deals will be available to Target Circle members on the Target website, in the Target app, and in stores for brave souls looking for a Black Friday-esque shopping experience (probably).

The event is billed as its “biggest sale of the season” and promises savings across the board on food and beverage, beauty, everyday essentials, electronics, and more. Here’s what you need to know.

How do you sign up for Target Circle?

Like Amazon’s Prime Day event, Target requires a Circle membership to shop its Circle Week sales. Unlike Amazon, though, Target Circle is completely free to join. Just head over to Target.com/circle and choose “create an account.” From there, you’ll be asked for your name, email address, and phone number (optional). Voila! You are now a member and can access not only the Circle Week deals, but other perks, personalized deals, and more all year long.

What are the best Circle Week deals?

Here’s a first glance at what we can look forward to during Target Circle Week sales. More deals will be revealed once the event officially kicks off on July 9 — and we’ll be updating this list every chance we can get.

  • 50% off select inflatable pools, water toys, and other outdoor gear from Target’s Sun Squad line

  • 30% off select kids’ apparel

  • 20% off all Barbie products

  • Dyson V8 Origin — $299.99 $429.99 (save $130)

  • Lenovo IdeaPad 3i (Intel Core i5-1235U, 8GB RAM, 256GB SSD) — $389.99 $739.99 (save $350)

  • Keurig K-Mini — $59.99 $89.99 (save $30)

  • Get a free $15 Target gift card when you spend $50+ on household essentials

  • Get a free $10 Target gift card when you spend $40 on beauty and health products

Source : Target squares off against Amazon Prime Day with its own Circle Week event