The ‘Succession’ Season 4 poster hinted at Logan Roy’s biggest moment

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  • April 10, 2023

How are you feeling? Have you recovered from the emotional rollercoaster that was Succession Season 4, episode 3, “Connor’s Wedding”? This episode saw Connor (Alan Ruck) and Willa (Justine Lupe) tie the knot, but in an even more shocking turn of events, it also marked the death of Logan Roy (Brian Cox).

There’s no doubt that Logan’s death is Succession‘s most shocking development so far. It’s a sudden offing of one of the show’s most prominent characters, coming just three episodes into the season. Who could have seen this coming?

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Logan Roy is dead. Here’s how ‘Succession’ handled it.

Apparently, anyone who looked closely at the Succession Season 4 poster! Sarah Snook, who plays Shiv, confirmed in an interview with Jimmy Fallon that the poster hides a clue. “You won’t know until you know,” she said. “There is a thing that once the season begins airing, it may get related back to this moment.”

The poster depicts the Roy family standing on a skyscraper balcony overlooking the New York City skyline. However, the hint is not lurking in the crowd of brooding Roys. Instead, it lies in wait towards the reflection at the top of a poster: a lone plane, flying through the clouds.

The characters of "Succession" stand on a balcony on a glass skyscraper. The words "Final Season" are seen in the reflection, along with the New York city skyline and a plane taking off.
It’s as plain as the plane on the poster’s face.
Credit: Courtesy of HBO

Aviation has always played a large role in Succession. The Roys are constantly jetting off to who-knows-where — and you know they aren’t flying commercial. Succession often uses flight as a power play too, such as when Logan blocks his children from departing in a company helicopter in Season 4, episode 2. However, air travel is about to take on a whole new meaning in the context of Succession, as Logan collapses and passes away mid-flight on his way to meet up with Lukas Matsson (Alexander Skarsgård).

A plane en route to discuss an acquisition deal might just be the most Logan Roy place to die. The man is incapable of turning his business brain off, even on his eldest son’s wedding day. Plus, thousands of feet in the air, he’s completely isolated from any of his family. It’s a physical representation of his emotional distance from his own children.

The plane on the Season 4 poster obviously can’t hint at all of that, but it did hide where Logan would die right under our noses. How very sneaky of Succession‘s promotional team!

Succession is now streaming on HBO Max, with new episodes airing at 9 p.m. ET Sundays on HBO and HBO Max.

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The ‘Succession’ Season 4 poster hinted at Logan Roy’s biggest moment