These New USB-C Logos Are Supposed to Solve Customer Confusion, but Will They?

In its latest attempt to make the USB-C standard less confusing, the USB-IF group has unveiled a new set of logos for companies to put on their certified USB4 and 240W cables. And while we’re happy to see USB-C cables become more identifiable, these logos are a bit … uhhhh, they’re not very intuitive.

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