When brands participate in memes, it is generally — and I can’t stress this enough — the worst thing in the world. That is why it brings me no pleasure to admit that Chips Ahoy did a good brand tweet on Wednesday.
Earlier this week, the internet was set aflame by “St. Louis-style bagels,” which are bagels cut into disturbing, bread-like slices. Traumatized and looking to heal, people quickly started to meme “St. Louis-style” food as a concept, from boiled pizza to literally toast with toothpaste on it.
Chips Ahoy stepped into the fray with a nice bowl of XL cookie cereal. “Today we’re eating our cookies St. Louis style!” the tweet says. Read more…
More about Twitter, Memes, Social Media, Brand Twitter, and Chips Ahoy
Source : We regret to inform you that this brand tweet about St. Louis food is funny
