Weed companies find hilarious ad regulations loophole in adopting highways

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  • February 21, 2020

Colorado drivers are currently commuting down what must be some of the most lit and spotless highways in the country. And it’s all thanks to some clever cannabis companies.

The cannabis industry has been in a perpetual arms race against the strict and ever-evolving regulations that govern their substance, which is still illegal in the United States at the federal level. But the 51 Colorado weed businesses reportedly using the Adopt-a-Highway program to circumvent the state’s strict advertising rules surely take the cake (or flowers).

On Friday, Feb. 14, the Denver Post reported that the cannabis industry had become an unexpected top patron of the state highway infrastructure, “accounting for cleanup on two-thirds of the roads maintained by Clean Colorado,” an official program from the Department of Transportation. Read more…

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