What’s an Instagram Theme, and Should You Have One?

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  • July 19, 2019

@Pantone/Instagram

Every month, a billion people use Instagram. If you’re one of that billion, why not get more out of your time on the app? An Instagram theme will make your posts pay off with new, loyal followers and a more impressive feed.

Instagram themes sync your posts under a cohesive visual concept, giving you an attractive, curated account. While not everyone needs an Instagram theme, they’re a great way to make your Insta more visually appealing and fun. And for anyone hoping to use the platform for personal branding or sales, they’re virtually essential.

Is an Instagram theme right for you? And if so, how can you decide on (and stick to) a great theme? Here’s everything you need to know to create a stand-out Instagram theme that grows your following naturally.

Why Use an Instagram Theme?

With an Instagram theme, all of your posts are united with visual consistency. Your theme can be based on color: for example, you might post only black-and-white images or only pastels. It can involve the subject: you might post all beach-related photos or all portraits. It can involve a bigger picture: using individual images to create a larger visual mosaic made of smaller image “tiles.” Or it can be anything else you dream up.

For brands, an Instagram theme serves as a sort of shorthand for your “brand story,” or the unique details about your business that customers love. If you aspire to sell to the trendy minimalist, for example, you can reflect that with a theme that involves simple images against clean white backgrounds.

But Instagram themes are also great for individuals. They can give people a clear idea of who you are simply by glancing over your Instagram. And they can make posting more fun, by giving you the payoff of a prettier account.

Social media is all about representing yourself online, and an Instagram theme can help your posts feel more authentic and purposeful. A great theme also tends to attract new followers and compels more people to interact with your enviable account.

How to Create an Instagram Theme

RELATED: How to Create a Personal Brand

Does this posting tactic sound right for you? Then you’ll need to choose the best theme to work with.

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Source : What’s an Instagram Theme, and Should You Have One?